About The Brand Director

關於品牌主理人

我是個主持人、活動策劃師、品牌設計師、
行銷人,唯一不變的共同點是,我是個
【故事造境師】- 肩負著傳遞您故事的靈魂。

2008 年開始,正式踏入活動主持行業。至今
經過近千場活動、婚禮策劃與主持,這個關於
說故事的熱情開關,便再也無法被關上。而後
為了能夠深度發展說故事技巧並多方位運用,
到了美國攻讀品牌行銷碩士學位,並於畢業後
加入當地的一間 Multicultural 行銷與廣告公司
協助美國最大零售業之一的不同種族文化行銷
與活動策劃,換說另一種不同的故事。

直到回台加入跨境電商新創團隊,經營著台灣
與美國線上品牌行銷、僅有大數據充斥的幾
年,才發現這樣莫名的疲累,只有在同期間活
動主持時、與人真實接觸才能得以暢通。也是
如此,才更加堅定自己與人的互動是
維持生命熱情的燃料。

Ever since my first experience emceeing back in 2008, I have in the past
decade. Participated in nearly 600 events/weddings as either an
emcee or a planner. This ignited a passion for bringing an event to life
by telling the stories of people, a passion that grew stronger.

To sharpen my ability in story-telling and learn the multifaceted
application, I chose to pursue a master’s degree in marketing and
branding in the US. After graduation, I joined a US company
specializing in multicultural marketing and advertising to learn how
to tell stories in a different form by assisting one of the largest US
retailers with multicultural marketing and event planning. When I
returned to Taiwan to join an e-commerce start-up team that focused
on US-Taiwan.

online marketing, I continued to emcee and plan weddings on the
side. In comparison to the fatigue, I often felt at work when
bombarded with big data, the joy of seeing how people brightened
up and opened their heart in the events I emceed made me realize
that this job which entails close human interaction is my true calling.